Brower, Miller & Cole has worked with our client Victoria Gardens, a 1.5 million square-foot, open-air, regional shopping center owned by Forest City Enterprises, since 2003 when we planned the groundbreaking for the center.
In 2017, Victoria Gardens was launching a Valentine’s Day Instagram promotion offering customers a chance to win gift cards by following the center’s Instagram and commenting to answer daily questions.
As part of its ongoing service to the client, Brower, Miller & Cole devised a plan and implemented an integration with multiple local social media influencers, to have the influencers personally visit the center and share their own individual favorite Valentine’s Day restaurants, gifts and experiences at Victoria Gardens with their large and loyal audiences.
See our Smart Results below
More than 1,000 comments on the Client’s Instagram post – the most ever received on a single post. Plus, the shopping center gained more than 1,000 new followers in that one-week period and generated more than 1,000,000 impressions in the local consumer market.
The deeper result: Increased social media presence and consumer engagement, which means more top-of-mind awareness of the center and its offerings, driving more traffic for this exceptionally successful shopping center. Talk about a Smart AgencyTM.
Creative, professional, and responsive – the Brower team is a pleasure to work with. For more than 14 years, this team has proven themselves capable of making smart decisions, moving quickly, and working with gusto to promote our shopping center.”
–Melina Ferraez, Director of Marketing -Victoria Gardens, Forest City Enterprises