We have worked on behalf of our Potomac, Maryland-headquartered client Total Wine & More, on its new store openings since 2012.
Most recently, Total Wine & More, America’s largest independent retailer of fine wine, spirits and beer, was expanding its California presence with an all-new location in Fresno – an extremely tight-knit community in the Central Valley.
Tasked with generating local awareness surrounding its new store, as well as developing business relationships within this new market, Brower, Miller & Cole created a strategic, one-of-a-kind PR plan that would attract consumers, local businesses and media to the store’s Grand Opening event, and connect them in a unique way.
Our team concepted and implemented an in-store event that invited local restaurants to bring in hundreds of “bites” of their most popular dishes at no charge.
See our Smart Results below
The most television publicity ever achieved for a Grand Opening event in the company’s history. For what was truly simply a new retail store opening, we achieved four live, in-studio morning segments on NBC, CBS, and KSEE’s Central Valley Today, and an on-location segment with ABC.
The deeper result: The creation of business relationships within the local community and a money-saving, publicity machine event strategy that is being rolled out nationwide. The Smart AgencyTM will cheers to that!
After hiring a dozen agencies around the country, I found that Brower, Miller & Cole is the most creative and consistently effective public relations firm I’ve worked with. They continuously generated impressive results for my company.”