Total Wine & More

“POP, FIZZ, CLINK” MEETS “LIGHTS, CAMERA, ACTION”

  • We have worked on behalf of our Potomac, Maryland-headquartered client Total Wine & More, on its new store openings since 2012.
  • Most recently, Total Wine & More, America’s largest independent retailer of fine wine, spirits and beer, was expanding its California presence with an all-new location in Fresno – an extremely tight-knit community in the Central Valley.
  • Tasked with generating local awareness surrounding its new store, as well as developing business relationships within this new market, Brower, Miller & Cole created a strategic, one-of-a-kind PR plan that would attract consumers, local businesses and media to the store’s Grand Opening event, and connect them in a unique way.
  • Our team concepted and implemented an in-store event that invited local restaurants to bring in hundreds of “bites” of their most popular dishes at no charge.

See our Smart Results below

THE WORK

THE RESULT

  • The most television publicity ever achieved for a Grand Opening event in the company’s history. For what was truly simply a new retail store opening, we achieved four live, in-studio morning segments on NBC, CBS, and KSEE’s Central Valley Today, and an on-location segment with ABC.
  • The deeper result: The creation of business relationships within the local community and a money-saving, publicity machine event strategy that is being rolled out nationwide. The Smart AgencyTM will cheers to that!

After hiring a dozen agencies around the country, I found that Brower, Miller & Cole is the most creative and consistently effective public relations firm I’ve worked with. They continuously generated impressive results for my company.”

 

–Edward Cooper, Vice President, Total Wine & More

Interested in what The Smart AgencyTM can do for you?

Contact Judy Brower Fancher

jbrower@browermillercole.com

949 955 7940