Total Wine & More

“POP, FIZZ, CLINK” MEETS “LIGHTS, CAMERA, ACTION”

  • We have worked on behalf of our Potomac, Maryland-headquartered client Total Wine & More, on its new store openings since 2012.
  • Most recently, Total Wine & More, America’s largest independent retailer of fine wine, spirits and beer, was expanding its California presence with an all-new location in Fresno – an extremely tight-knit community in the Central Valley.
  • Tasked with generating local awareness surrounding its new store, as well as developing business relationships within this new market, Brower, Miller & Cole created a strategic, one-of-a-kind PR plan that would attract consumers, local businesses and media to the store’s Grand Opening event, and connect them in a unique way.
  • Our team concepted and implemented an in-store event that invited local restaurants to bring in hundreds of “bites” of their most popular dishes at no charge.

See our Smart Results below

THE WORK

THE RESULT

  • The most television publicity ever achieved for a Grand Opening event in the company’s history. For what was truly simply a new retail store opening, we achieved four live, in-studio morning segments on NBC, CBS, and KSEE’s Central Valley Today, and an on-location segment with ABC.
  • The deeper result: The creation of business relationships within the local community and a money-saving, publicity machine event strategy that is being rolled out nationwide. The Smart AgencyTM will cheers to that!

After hiring a dozen agencies around the country, I found that Brower, Miller & Cole is the most creative and consistently effective public relations firm I’ve worked with. They continuously generated impressive results for my company.”

 

–Edward Cooper, Vice President, Total Wine & More

SEE MORE SMART RESULTS

Interested in what The Smart AgencyTM can do for you?

Contact Judy Brower Fancher

jbrower@browermillercole.com

949 955 7940

  • “The Brower, Miller & Cole team has literally surprised us with the results they achieve for our firm. From creating our impressive website, through getting us in front of our top targets nationally and in specific cities, this firm is sharp and is getting it done right.”

    Michael Cho, President, Olive Hill Group
    • Michael Cho,
    • President, Olive Hill Group
  • “The Brower, Miller & Cole team is unmatched in their intelligence, ability, and drive. The firm directed our website and brochure project with ease, producing compelling marketing tools for our practice via a process that was seamless for our team.

    If you are seeking a firm for healthcare marketing, this is the agency to choose.”

    Dr. Dennis Michels, O.D., Eastern Eye Associates
    • Dr. Dennis Michels, O.D.,
    • Eastern Eye Associates
  • “Brower, Miller & Cole is a longstanding partner that understands our vision and continues to drive strong results for our company. From national publicity to local events, the firm consistently reaches our target audiences with the right message.”

    Kasey Burke, President, Meta Housing Corporation
    • Kasey Burke,
    • President, Meta Housing Corporation
  • “Brower, Miller & Cole has had a transformative impact on our organization. The team continually demonstrates their commitment to our mission and produces results that truly make a difference. They bring a professional, attentive, and proactive style to healthcare communications.”

    Dr. Joshua Grill, Co-Director, UCI Institute for Memory Impairments and Neurological Disorders
    • Dr. Joshua Grill,
    • Co-Director, UCI Institute for Memory Impairments and Neurological Disorders
  • “It’s a pleasure to work with smart professionals who understand what we need and deliver the best solutions. Brower, Miller & Cole makes the process smooth and effective.”

    Matt Ross, Vice President of Sales, Summit Funding Group, Inc.
    • Matt Ross,
    • Vice President of Sales, Summit Funding Group, Inc.
  • “We find Brower, Miller & Cole to be best-in-class at their work, highly professional and responsive, as well as thoughtful and creative in crafting the best path for each initiative.”

    Stacy Stemen, Vice President, Corporate Marketing, Passco Companies
    • Stacy Stemen,
    • Vice President, Corporate Marketing, Passco Companies
  • “Creative, professional, and responsive – the Brower team is a pleasure to work with. For more than 14 years, this team has proven themselves capable of making smart decisions, moving quickly, and working with gusto to promote our shopping center.”

    Melina Ferraez, Director of Marketing, Victoria Gardens, Forest City Enterprises
    • Melina Ferraez,
    • Director of Marketing, Victoria Gardens, Forest City Enterprises
  • “Brower, Miller & Cole understands our business, and works consistently to drive the RAF Pacifica Group brand forward. Through creative and proactive PR and marketing, the Brower team continues to build national prominence for our firm. I highly recommend this agency if you want to get the best results.”

    Adam Robinson, Founder & Principal, RAF Pacifica Group
    • Adam Robinson,
    • Founder & Principal, RAF Pacifica Group
  • “After hiring a dozen agencies around the country, I found that Brower, Miller & Cole is the most creative and consistently effective public relations firm I’ve worked with.  They continuously generated impressive results for my company.”

    Edward Cooper, Vice President, Total Wine & More
    • Edward Cooper,
    • Vice President, Total Wine & More
  • “I can say with confidence that this is by far the best investment we have made as a firm.   Brower Miller & Cole is the most creative, ethical and responsive firm we have dealt with in our many years in business.

    The agency continues to impress us with their media savvy and their ability to develop new ways to promote our business. Their work has highlighted us across the country. Wherever I travel, people know of our firm.”

    Gary M. Tenzer, Principal/Co-Founder, George Smith Partners
    • Gary M. Tenzer,
    • Principal/Co-Founder, George Smith Partners
  • “As we do with all our partners, when selecting a corporate communications partner, it’s essential to choose the best in the industry. We’ve done just that with Brower, Miller & Cole. The agency consistently generates strong results for our firm on a national, regional, and local basis.”

    Stanley L. Lezman, Chairman & CEO, American Realty Advisors
    • Stanley L. Lezman,
    • Chairman & CEO, American Realty Advisors
  • “The Brower team is unstoppable. From Wall Street Journal feature articles to consistent local press, we continue to see tremendous results, month after month.   We highly recommend this agency.”

    Max Sharkansky, Managing Partner, Trion Properties
    • Max Sharkansky,
    • Managing Partner, Trion Properties
  • “The Brower, Miller & Cole team is a true partner to our firm. This is a polished, professional, and creative group of people who consistently deliver strategic PR and marketing solutions that bolster the value of our brand.”

    Joe Dykstra, Co-CEO, Westwood Financial
    • Joe Dykstra,
    • Co-CEO, Westwood Financial
  • “The Orange County Rescue Mission has benefited from our relationship with Brower, Miller & Cole in many ways. The agency generates publicity that drives real results – including financial donations, food donations, and in-kind donations that help us to achieve our mission.”

    Jim Palmer, President, Orange County Rescue Mission
    • Jim Palmer,
    • President, Orange County Rescue Mission
  • “The Brower team is exceptional. The social media marketing strategy they created for our shopping centers is creative and smart – and it works. We continue to see increased consumer and tenant engagement month after month, and we are impressed by the results.”

    Ira Schwartz, Senior Vice President, Capstone Advisors
    • Ira Schwartz,
    • Senior Vice President, Capstone Advisors
See all
  • “The Brower, Miller & Cole team has literally surprised us with the results they achieve for our firm. From creating our impressive website, through getting us in front of our top targets nationally and in specific cities, this firm is sharp and is getting it done right.”

    Michael Cho, President, Olive Hill Group
    • Michael Cho,
    • President, Olive Hill Group
  • “The Brower, Miller & Cole team is unmatched in their intelligence, ability, and drive. The firm directed our website and brochure project with ease, producing compelling marketing tools for our practice via a process that was seamless for our team.

    If you are seeking a firm for healthcare marketing, this is the agency to choose.”

    Dr. Dennis Michels, O.D., Eastern Eye Associates
    • Dr. Dennis Michels, O.D.,
    • Eastern Eye Associates
  • “Brower, Miller & Cole is a longstanding partner that understands our vision and continues to drive strong results for our company. From national publicity to local events, the firm consistently reaches our target audiences with the right message.”

    Kasey Burke, President, Meta Housing Corporation
    • Kasey Burke,
    • President, Meta Housing Corporation
  • “Brower, Miller & Cole has had a transformative impact on our organization. The team continually demonstrates their commitment to our mission and produces results that truly make a difference. They bring a professional, attentive, and proactive style to healthcare communications.”

    Dr. Joshua Grill, Co-Director, UCI Institute for Memory Impairments and Neurological Disorders
    • Dr. Joshua Grill,
    • Co-Director, UCI Institute for Memory Impairments and Neurological Disorders
  • “It’s a pleasure to work with smart professionals who understand what we need and deliver the best solutions. Brower, Miller & Cole makes the process smooth and effective.”

    Matt Ross, Vice President of Sales, Summit Funding Group, Inc.
    • Matt Ross,
    • Vice President of Sales, Summit Funding Group, Inc.
  • “We find Brower, Miller & Cole to be best-in-class at their work, highly professional and responsive, as well as thoughtful and creative in crafting the best path for each initiative.”

    Stacy Stemen, Vice President, Corporate Marketing, Passco Companies
    • Stacy Stemen,
    • Vice President, Corporate Marketing, Passco Companies
  • “Creative, professional, and responsive – the Brower team is a pleasure to work with. For more than 14 years, this team has proven themselves capable of making smart decisions, moving quickly, and working with gusto to promote our shopping center.”

    Melina Ferraez, Director of Marketing, Victoria Gardens, Forest City Enterprises
    • Melina Ferraez,
    • Director of Marketing, Victoria Gardens, Forest City Enterprises
  • “Brower, Miller & Cole understands our business, and works consistently to drive the RAF Pacifica Group brand forward. Through creative and proactive PR and marketing, the Brower team continues to build national prominence for our firm. I highly recommend this agency if you want to get the best results.”

    Adam Robinson, Founder & Principal, RAF Pacifica Group
    • Adam Robinson,
    • Founder & Principal, RAF Pacifica Group
  • “After hiring a dozen agencies around the country, I found that Brower, Miller & Cole is the most creative and consistently effective public relations firm I’ve worked with.  They continuously generated impressive results for my company.”

    Edward Cooper, Vice President, Total Wine & More
    • Edward Cooper,
    • Vice President, Total Wine & More
  • “I can say with confidence that this is by far the best investment we have made as a firm.   Brower Miller & Cole is the most creative, ethical and responsive firm we have dealt with in our many years in business.

    The agency continues to impress us with their media savvy and their ability to develop new ways to promote our business. Their work has highlighted us across the country. Wherever I travel, people know of our firm.”

    Gary M. Tenzer, Principal/Co-Founder, George Smith Partners
    • Gary M. Tenzer,
    • Principal/Co-Founder, George Smith Partners
  • “As we do with all our partners, when selecting a corporate communications partner, it’s essential to choose the best in the industry. We’ve done just that with Brower, Miller & Cole. The agency consistently generates strong results for our firm on a national, regional, and local basis.”

    Stanley L. Lezman, Chairman & CEO, American Realty Advisors
    • Stanley L. Lezman,
    • Chairman & CEO, American Realty Advisors
  • “The Brower team is unstoppable. From Wall Street Journal feature articles to consistent local press, we continue to see tremendous results, month after month.   We highly recommend this agency.”

    Max Sharkansky, Managing Partner, Trion Properties
    • Max Sharkansky,
    • Managing Partner, Trion Properties
  • “The Brower, Miller & Cole team is a true partner to our firm. This is a polished, professional, and creative group of people who consistently deliver strategic PR and marketing solutions that bolster the value of our brand.”

    Joe Dykstra, Co-CEO, Westwood Financial
    • Joe Dykstra,
    • Co-CEO, Westwood Financial
  • “The Orange County Rescue Mission has benefited from our relationship with Brower, Miller & Cole in many ways. The agency generates publicity that drives real results – including financial donations, food donations, and in-kind donations that help us to achieve our mission.”

    Jim Palmer, President, Orange County Rescue Mission
    • Jim Palmer,
    • President, Orange County Rescue Mission
  • “The Brower team is exceptional. The social media marketing strategy they created for our shopping centers is creative and smart – and it works. We continue to see increased consumer and tenant engagement month after month, and we are impressed by the results.”

    Ira Schwartz, Senior Vice President, Capstone Advisors
    • Ira Schwartz,
    • Senior Vice President, Capstone Advisors
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