Agency Blog

Have you noticed something funny that’s happened to Millennials as they are aging? They are becoming their parents.   For example, “All Millennials want to work in open space concept offices” if they have to work in an office at all. Really?  The fact? It now turns out that Apple...

Judy Brower Fancher is CEO of Brower, Miller & Cole  - The Smart AgencyTM for Smart Clients who want Smart Work. Brower, Miller & Cole provides sophisticated Public Relations, Content and Marketing to clients throughout the U.S., with a specialty in serving the Commercial Real Estate, Finance and Healthcare sectors. Established...

Pool tables might be a charming item to see in a creative office space, but when trying to attract and retain top talent in an industry, there is something that will be a lot more important. The commercial real estate industry is about to learn a...

Apparently, choosey mothers choose Smucker’s. That’s right, Smucker’s purchased the Jif brand in 2002. It also purchased the Laura Scudders peanut butter brand, and Knott’s Berry Farm jams, jellies and preserves. While we know that peanut butter and jelly go together like, well, peanut butter and jelly, here’s...

Recently, a friend told me that “Millennials don’t like advertising.” Apparently, ADWEEK believes this is also Millennial behavior, as evidenced in their February article. It’s not that Millennials don’t like brands, it’s that they don’t like traditional advertising, according to Maker Studios’ chief content officer Erin McPherson....

I remember the first time technology became an interruption of my life rather than a helpful addition. We were at my friend’s house, and video cameras had just become a consumer good. My friend filmed our holiday dinner together. And then, we all sat down...

Okay, so let’s say you’re in a business that can be considered a commodity, where it’s hard to tell one from another. Let’s say there’s United, American Airlines, Delta, and there’s kind of nothing different to say. Yes, you sell seats on airplanes. Well, what about Jet...

You know the old adage. Well, some people do it well, and make money for their effort. This post is about making lemons out of someone else’s lemonade. In fact, the better adage would be “Adversity creates opportunity.” For example, when the 405 was closed due to...

Auto Club CEO Thomas McKernan has announced his retirement. Have done a wonderful job as CEO of the firm for 21 years, during which time he tripled the number of members, I am proud to say that he also personally taught me a lesson. In an entrepreneurial...

Differentiating your product is a favorite topic of mine. I like that this popsicle by SnoBar, which contains the same alcoholic content as a shot of Bailey’s or Chambord, costs $9 — for a popsicle. I mean, which person at a swimming pool in Las Vegas is...

Combining the most popular-ever cupcakes with slow-churned ice cream is fairly brilliant, to say the least. As a product extension of a beloved brand, it’s even smarter than brilliant. This is product extension at its finest. Not a missed beat in this process, either. The first Sprinkles...

When I was in my early 30’s, I benched three sets of 10 of my own weight. This would be more impressive if I hadn’t developed a hernia the next day. But it turns out that people are actually born with hernias, and at some point, they...

Cutting-through-the-clutter is a key to marketing. In fact, over time it’s become almost the key. Busy? How about the woman on Sunday who texted throughout her one hour yoga class. That would lead one to believe that the number of sources now competing for our attention has...

You likely have a refrigerator with a French door, or think you want one. We thought so, too. But there was a pretty big surprise waiting when we got it – and to me, not a happy surprise at all! Sure, it looks great – and...