6 Ways to Subliminally Convert Customers

July 12th, 2017 Posted by Agency Blog 0 thoughts on “6 Ways to Subliminally Convert Customers”

Don’t you wish you could subconsciously lure people into becoming your customers?
Well, you can.

The human brain is a pretty interesting thing – and thanks to many psychologists out there, we’ve discovered some brilliant yet easy ways to convert your prospects.

Here are 6 marketing tactics that leverage psychology to turn leads into sales.

1. Know your target.
Who is your target customer?

The single most important factor in your marketing plan is understanding your target audience. Are you marketing to Bill, the 35-year commercial real estate broker? Or are you marketing to Jessica, the recent college-grad-turned-entrepreneur?

Knowing who you’re speaking to will determine exactly what your marketing strategy will be.

2. Get visual.
The visual aesthetic of your marketing materials will make or break a user’s decision to buy from you. Have you ever wondered why?

This article breaks down just one of the many ways that people are emotionally affected by the look and feel of your marketing. From colors to layout, every little decision you make in designing your marketing materials will play a role in stimulating your customer’s mood. And if you do it right, they’re going to subconsciously like you.

3. Give, give, give.
When you give someone a gift, it’s a natural instinct for them to want to do something for you in return. This is why you should be giving your customers free stuff.

Don’t worry, it doesn’t have to be physical gifts or expensive swag. It could be useful content or exclusive offers. If you give your customers something without asking for anything in return, your selflessness won’t go unnoticed.

4. Supply the demand.
If you have the choice between two kinds of orange juice for the same price – one of them is fully stocked, and the other is almost gone – you’re going to choose the one that’s almost gone.

People buy what’s in high demand, with the fear that if they wait, it’ll be gone. If you communicate that your product is scarce due to popular demand, people are more likely to react, and quickly!

5. Go for the pain points.
People tend to have a debilitating fear of losing what’s theirs – also known as loss aversion.

Loss aversion, ironically, is a fantastic conversion tool. You can often increase your chances of converting someone to a customer by telling them what they’ll lose if they don’t buy, then by telling them what they’ll gain if they do buy.

And hitting them where it hurts can be effective in more ways than one. Read all about it here.

6. Keep the mystery alive.
We all know a magician never reveals his tricks. That’s why people still love magicians.

Put a little mystery in your marketing. Ask questions that only you know the answers to, or dangle an exclusive “secret” in front of you prospects. They’ll be intrigued by your secrets, and in turn will take action to find the answer.

Here’s a great marketing campaign from California Pizza Kitchen that left people both excited, and coming back for more.

* * * *
Fortunately, you don’t need a PhD in Psychology to implement these strategies into your next marketing campaign.

Get to know your customers in depth, and pay attention to detail when you’re crafting your marketing strategies. You never know what you could be subliminally saying!

  • “The Brower, Miller & Cole team has literally surprised us with the results they achieve for our firm. From creating our impressive website, through getting us in front of our top targets nationally and in specific cities, this firm is sharp and is getting it done right.”

    Michael Cho, President, Olive Hill Group
    • Michael Cho,
    • President, Olive Hill Group
  • “The Brower, Miller & Cole team is unmatched in their intelligence, ability, and drive. The firm directed our website and brochure project with ease, producing compelling marketing tools for our practice via a process that was seamless for our team.

    If you are seeking a firm for healthcare marketing, this is the agency to choose.”

    Dr. Dennis Michels, O.D., Eastern Eye Associates
    • Dr. Dennis Michels, O.D.,
    • Eastern Eye Associates
  • “Brower, Miller & Cole is a longstanding partner that understands our vision and continues to drive strong results for our company. From national publicity to local events, the firm consistently reaches our target audiences with the right message.”

    Kasey Burke, President, Meta Housing Corporation
    • Kasey Burke,
    • President, Meta Housing Corporation
  • “Brower, Miller & Cole has had a transformative impact on our organization. The team continually demonstrates their commitment to our mission and produces results that truly make a difference. They bring a professional, attentive, and proactive style to healthcare communications.”

    Dr. Joshua Grill, Co-Director, UCI Institute for Memory Impairments and Neurological Disorders
    • Dr. Joshua Grill,
    • Co-Director, UCI Institute for Memory Impairments and Neurological Disorders
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    Matt Ross, Vice President of Sales, Summit Funding Group, Inc.
    • Matt Ross,
    • Vice President of Sales, Summit Funding Group, Inc.
  • “We find Brower, Miller & Cole to be best-in-class at their work, highly professional and responsive, as well as thoughtful and creative in crafting the best path for each initiative.”

    Stacy Stemen, Vice President, Corporate Marketing, Passco Companies
    • Stacy Stemen,
    • Vice President, Corporate Marketing, Passco Companies
  • “Creative, professional, and responsive – the Brower team is a pleasure to work with. For more than 14 years, this team has proven themselves capable of making smart decisions, moving quickly, and working with gusto to promote our shopping center.”

    Melina Ferraez, Director of Marketing, Victoria Gardens, Forest City Enterprises
    • Melina Ferraez,
    • Director of Marketing, Victoria Gardens, Forest City Enterprises
  • “Brower, Miller & Cole understands our business, and works consistently to drive the RAF Pacifica Group brand forward. Through creative and proactive PR and marketing, the Brower team continues to build national prominence for our firm. I highly recommend this agency if you want to get the best results.”

    Adam Robinson, Founder & Principal, RAF Pacifica Group
    • Adam Robinson,
    • Founder & Principal, RAF Pacifica Group
  • “After hiring a dozen agencies around the country, I found that Brower, Miller & Cole is the most creative and consistently effective public relations firm I’ve worked with.  They continuously generated impressive results for my company.”

    Edward Cooper, Vice President, Total Wine & More
    • Edward Cooper,
    • Vice President, Total Wine & More
  • “I can say with confidence that this is by far the best investment we have made as a firm.   Brower Miller & Cole is the most creative, ethical and responsive firm we have dealt with in our many years in business.

    The agency continues to impress us with their media savvy and their ability to develop new ways to promote our business. Their work has highlighted us across the country. Wherever I travel, people know of our firm.”

    Gary M. Tenzer, Principal/Co-Founder, George Smith Partners
    • Gary M. Tenzer,
    • Principal/Co-Founder, George Smith Partners
  • “As we do with all our partners, when selecting a corporate communications partner, it’s essential to choose the best in the industry. We’ve done just that with Brower, Miller & Cole. The agency consistently generates strong results for our firm on a national, regional, and local basis.”

    Stanley L. Lezman, Chairman & CEO, American Realty Advisors
    • Stanley L. Lezman,
    • Chairman & CEO, American Realty Advisors
  • “The Brower team is unstoppable. From Wall Street Journal feature articles to consistent local press, we continue to see tremendous results, month after month.   We highly recommend this agency.”

    Max Sharkansky, Managing Partner, Trion Properties
    • Max Sharkansky,
    • Managing Partner, Trion Properties
  • “The Brower, Miller & Cole team is a true partner to our firm. This is a polished, professional, and creative group of people who consistently deliver strategic PR and marketing solutions that bolster the value of our brand.”

    Joe Dykstra, Co-CEO, Westwood Financial
    • Joe Dykstra,
    • Co-CEO, Westwood Financial
  • “The Orange County Rescue Mission has benefited from our relationship with Brower, Miller & Cole in many ways. The agency generates publicity that drives real results – including financial donations, food donations, and in-kind donations that help us to achieve our mission.”

    Jim Palmer, President, Orange County Rescue Mission
    • Jim Palmer,
    • President, Orange County Rescue Mission
  • “The Brower team is exceptional. The social media marketing strategy they created for our shopping centers is creative and smart – and it works. We continue to see increased consumer and tenant engagement month after month, and we are impressed by the results.”

    Ira Schwartz, Senior Vice President, Capstone Advisors
    • Ira Schwartz,
    • Senior Vice President, Capstone Advisors
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  • “The Brower, Miller & Cole team has literally surprised us with the results they achieve for our firm. From creating our impressive website, through getting us in front of our top targets nationally and in specific cities, this firm is sharp and is getting it done right.”

    Michael Cho, President, Olive Hill Group
    • Michael Cho,
    • President, Olive Hill Group
  • “The Brower, Miller & Cole team is unmatched in their intelligence, ability, and drive. The firm directed our website and brochure project with ease, producing compelling marketing tools for our practice via a process that was seamless for our team.

    If you are seeking a firm for healthcare marketing, this is the agency to choose.”

    Dr. Dennis Michels, O.D., Eastern Eye Associates
    • Dr. Dennis Michels, O.D.,
    • Eastern Eye Associates
  • “Brower, Miller & Cole is a longstanding partner that understands our vision and continues to drive strong results for our company. From national publicity to local events, the firm consistently reaches our target audiences with the right message.”

    Kasey Burke, President, Meta Housing Corporation
    • Kasey Burke,
    • President, Meta Housing Corporation
  • “Brower, Miller & Cole has had a transformative impact on our organization. The team continually demonstrates their commitment to our mission and produces results that truly make a difference. They bring a professional, attentive, and proactive style to healthcare communications.”

    Dr. Joshua Grill, Co-Director, UCI Institute for Memory Impairments and Neurological Disorders
    • Dr. Joshua Grill,
    • Co-Director, UCI Institute for Memory Impairments and Neurological Disorders
  • “It’s a pleasure to work with smart professionals who understand what we need and deliver the best solutions. Brower, Miller & Cole makes the process smooth and effective.”

    Matt Ross, Vice President of Sales, Summit Funding Group, Inc.
    • Matt Ross,
    • Vice President of Sales, Summit Funding Group, Inc.
  • “We find Brower, Miller & Cole to be best-in-class at their work, highly professional and responsive, as well as thoughtful and creative in crafting the best path for each initiative.”

    Stacy Stemen, Vice President, Corporate Marketing, Passco Companies
    • Stacy Stemen,
    • Vice President, Corporate Marketing, Passco Companies
  • “Creative, professional, and responsive – the Brower team is a pleasure to work with. For more than 14 years, this team has proven themselves capable of making smart decisions, moving quickly, and working with gusto to promote our shopping center.”

    Melina Ferraez, Director of Marketing, Victoria Gardens, Forest City Enterprises
    • Melina Ferraez,
    • Director of Marketing, Victoria Gardens, Forest City Enterprises
  • “Brower, Miller & Cole understands our business, and works consistently to drive the RAF Pacifica Group brand forward. Through creative and proactive PR and marketing, the Brower team continues to build national prominence for our firm. I highly recommend this agency if you want to get the best results.”

    Adam Robinson, Founder & Principal, RAF Pacifica Group
    • Adam Robinson,
    • Founder & Principal, RAF Pacifica Group
  • “After hiring a dozen agencies around the country, I found that Brower, Miller & Cole is the most creative and consistently effective public relations firm I’ve worked with.  They continuously generated impressive results for my company.”

    Edward Cooper, Vice President, Total Wine & More
    • Edward Cooper,
    • Vice President, Total Wine & More
  • “I can say with confidence that this is by far the best investment we have made as a firm.   Brower Miller & Cole is the most creative, ethical and responsive firm we have dealt with in our many years in business.

    The agency continues to impress us with their media savvy and their ability to develop new ways to promote our business. Their work has highlighted us across the country. Wherever I travel, people know of our firm.”

    Gary M. Tenzer, Principal/Co-Founder, George Smith Partners
    • Gary M. Tenzer,
    • Principal/Co-Founder, George Smith Partners
  • “As we do with all our partners, when selecting a corporate communications partner, it’s essential to choose the best in the industry. We’ve done just that with Brower, Miller & Cole. The agency consistently generates strong results for our firm on a national, regional, and local basis.”

    Stanley L. Lezman, Chairman & CEO, American Realty Advisors
    • Stanley L. Lezman,
    • Chairman & CEO, American Realty Advisors
  • “The Brower team is unstoppable. From Wall Street Journal feature articles to consistent local press, we continue to see tremendous results, month after month.   We highly recommend this agency.”

    Max Sharkansky, Managing Partner, Trion Properties
    • Max Sharkansky,
    • Managing Partner, Trion Properties
  • “The Brower, Miller & Cole team is a true partner to our firm. This is a polished, professional, and creative group of people who consistently deliver strategic PR and marketing solutions that bolster the value of our brand.”

    Joe Dykstra, Co-CEO, Westwood Financial
    • Joe Dykstra,
    • Co-CEO, Westwood Financial
  • “The Orange County Rescue Mission has benefited from our relationship with Brower, Miller & Cole in many ways. The agency generates publicity that drives real results – including financial donations, food donations, and in-kind donations that help us to achieve our mission.”

    Jim Palmer, President, Orange County Rescue Mission
    • Jim Palmer,
    • President, Orange County Rescue Mission
  • “The Brower team is exceptional. The social media marketing strategy they created for our shopping centers is creative and smart – and it works. We continue to see increased consumer and tenant engagement month after month, and we are impressed by the results.”

    Ira Schwartz, Senior Vice President, Capstone Advisors
    • Ira Schwartz,
    • Senior Vice President, Capstone Advisors
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